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Meet Our Founder | Tony Nicholson

Tony Nicholson's vision is to empower people globally to achieve a healthier, fitter, and more balanced lifestyle. He is dedicated to inspiring holistic wellness through a unique blend of cultural wisdom and diverse fitness expertise.

Tony Nicholson's 19-year journey in China is a remarkable adaptation and success story. He has not only learned to read, write, and speak Chinese fluently but has also immersed himself in the culture, understanding it profoundly. This deep cultural integration has been a critical factor in his many successes in the country.

Tony Nicholson's career trajectory in the fitness industry is a remarkable story of passion, innovation, and entrepreneurial spirit. Starting as a personal trainer for children, Tony rapidly ascended to become China's highest-paid celebrity trainer, a notable stuntman, and a sought-after actor, his latest film in 2023 is The Wandering Earth II (becoming one of the highest-grossing films of all time and the most influential Chinese sci-fi film ever). His entrepreneurial ventures underscore his business acumen, having established Four Point Fitness Inc., a coaching company, and T&T, a Chinese Joint Venture producing health-focused products, including fresh cold-pressed juices and an impressive 10,000 protein bars a day.

Tony's influence extends beyond physical training. He authored "Core Health," a health and fitness book in Chinese, selling over 130,000 copies. His fitness app, "Tony's 8 Minutes," achieved top ranking in the Apple health and fitness store. His impact even caught the attention of global corporate leaders like Apple CEO Tim Cook who posted about him on Chinese social media. Tony has also attracted the attention of numerous billionaire founders, marking him as a prominent figure in the health and wellness sector.

Educationally, Tony's journey is as diverse as his career. He studied at prestigious institutions, including Harvard Business School (USA), Tsinghua University (One of the best universities in China), and the University of Cambridge (UK), where he pursued an Executive MBA. Tony holds a Bachelor of Business Administration (Cum Laude, university degree achieved with distinction), making the Dean's list for outstanding academic work. His list of certifications from the Institute of Human Performance (IHP), The National Academy of Sports Medicine (NASM), The International Sports Sciences Association (ISSA), and Sports Leaders UK complements his expertise in fitness. His study journey includes Military Boarding School in the UK, The Hotchkiss School in the USA, Hanshan Normal University in China, culminating in a certification in Traditional Chinese Medicine from the People's Republic of China. Tony is qualified in Traditional Chinese Medicine from the Chinese State Administration of Traditional Chinese Medicine, making him skilled in acupuncture and multiple TCM treatments.

As a British fitness expert fluent in Mandarin, Tony stands out as China's top health and fitness coach. His transition from working with children to training celebrities and his appearances in media and films like "The Wandering Earth II" demonstrate his versatile talent.

Living between the United Arab Emirates, China, Harvard (Boston), and Cambridge (UK), Tony inspires a global audience. His approach to health and fitness, blending Western education and Eastern practices, positions him as a unique and influential figure in the industry. His comprehensive understanding and holistic methods in health and fitness have made him a pivotal inspiration worldwide.

Team Introduction

Engineer-led, Innovation:

At Beyond Power, our team, led by founder Qiu Lan, a former athlete turned engineer, is a passionate group of engineers and designers committed to innovating in the sports-tech industry. Our flagship product, the VOLTRA I, epitomizes this mission as the world's first handheld direct drive cable trainer, symbolizing our dedication to revolutionizing sports technology.

Investor-Partner

Kleiner Perkins, a renowned American venture capital firm with a rich history since 1972, is not only an investor in our venture but also an integral part of our team. With a legacy of investing in over 900 ventures, including industry giants like America Online, Amazon.com, Google, and Twitter, their expertise and support play a crucial role in Beyond Powers' journey toward growth and innovation.

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